2026
FOUNDED
THE FOUNDER
Ajay Kirmeier.
19. Minneapolis
Kirmedia is a one-person operation. Every strategy, every script, every production day, and every campaign runs through me. That's by design.
I started filming hockey on an iPhone at 17. By 19 I had covered more than 20 teams across Minnesota and built something I didn't expect, a real body of work.
Feb 2026
Kirmedia founded
20+
Teams filmed
2
Seasons covered
MN
Based
HOW WE GOT HERE
Built from the ground up.
Kirmedia didn't come from a business plan. It started with a camera, a hockey rink, and a willingness to figure things out the hard way.
he move from filming hockey to running a lead generation agency made sense to me before it made sense on paper. The same thinking that made the camera work, watching what lands, cutting what doesn't, adjusting until it's right, is what most marketing skips entirely.
If the age is the first thing you noticed, that's fair. The question worth sitting with is whether what you've been doing has been working.
2024
Competed internationally in DECA
Applied the same efficiency thinking that built the camera work to business competition. Reached international level.
2025
Started on an iPhone
Senior year of high school. No equipment, no crew. Learned social media, graphic design, and video entirely on my own while covering a full hockey season on a phone camera.
2025
Upgraded and went professional
Freshman year of college. Invested in proper equipment and started taking on teams across Minnesota. By the end of the season I had filmed more than 20 teams."
2026
Founded Kirmedia
Pivoted from hockey videography to lead generation. The production skills transferred. The obsession with results stayed the same.
FROM AJAY
"If there's one thing I'm always thinking about, it's how to make something more efficient. That thinking brought me to international competitions in two different programs before I was 19. It's what I bring to every campaign I run. Learning by failing, adjusting, and going again — that cycle is how I got here and it's how I work."
Ajay Kirmeier, Founder
BACKGROUND
More than a camera.
The production work is one part of the picture. The other part is years of competing, building, and figuring out how to make things work at a high level with no margin for error. That background is what makes the difference between someone who runs ads and someone who builds systems.
BUSINESS COMPETITION
DECA — International Competitor
Competed in business and marketing cases at the international level. Built the ability to analyze a business quickly and identify what actually moves the needle.
ENGINEERING & LEADERSHIP
FIRST Robotics — Fundraising Captain
Led fundraising for a competitive robotics program that reached international competition. Learned what it takes to build something from nothing and make it perform under pressure.
PRODUCTION
DECA — International Competitor
Covered two full seasons of competitive hockey across Minnesota. Started on an iPhone. Built it into a professional operation covering the top varsity teams in the state.
ON THE ICE
More than a camera.
Two seasons. 20+ teams. A few games that stood out above the rest.
20+
Teams filmed
2
Full Seasons
4
Sports covered
MN
Statewide
2025 SEASON
Section Final: Orono vs. St. Louis Park
One of the standout games from the 2025 season. Section finals at St. Louis Park. The kind of game that reminds you why you started filming in the first place.
View the Full Portfolio →
2025 SEASON
Section Final: Orono vs. St. Louis Park
One of the standout games from the 2025 season. Section finals at St. Louis Park. The kind of game that reminds you why you started filming in the first place.
View the Full Portfolio →
NOW ACCEPTING NEW CLIENTS
Ready to work
with Kirmedia?
15 minutes. We'll look at your business and tell you honestly whether this works for you.